STUDENT RECRUITMENT MATERIALS
During my time at the University of Nebraska at Kearney (UNK), I was part of the Department of Communication's Recruitment and Retention committee, which sought to attract new students to the department as well as keep current ones around. We worked diligently designing promotional materials, including a “Recruitment and Retention Mailer,” which is now being distributed to prospective students. In order to choose the final version of the mailer for distribution purposes, I hosted a focus group with UNK students to assess the effectiveness of two previous drafts. The feedback from these focus groups was incredibly beneficial as evidenced by the evolution from the initial mockup, which I created, to the final product which was created by UNK’s Office of Communications and Marketing. I have included both the initial and the final mailer below, so you can see the evolution.
MEDIA INDUSTRY WORK
From 2009-2011, I was the Promotions and Marketing Director for 5 Star Media Group, a cluster of radio stations based out of Clarksville, Tennessee. During this time, I did the following: (1) Developed creative promotions to increase revenue and listening audiences for 5 local radio stations; (2) Collaborated with coworkers and community partners to plan and promote local events; (3) Composed and voiced radio copy and designed website ads to fulfill client requests. I have included some of the work I completed during my time at 5 Star Media Group below because the hands-on experience I gained in this job, informs my hands-on, pragmatic approach to teaching and scholarship.
National Association of Broadcasters (NAB) Crystal Radio Award Recipient
Above is a picture of me (in red) and the other 2011 Crystal Radio Award winners at the Celebration of Service Awards in Washington, D.C. Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their outstanding year-round commitment to community service. I was in charge of putting together the submission for this award as well as coordinating many of the community service events that contributed to winning the award. To see the submission for this award, click here.
Click on the picture below to view 3 successful radio promotions I developed during my time at 5 Star Media Group to increase revenue and listenership for various radio stations.
To hear how I sound on the air, play the tracks provided below.